Background Poh Li began her career as a creative prior to taking on the business lead role. She was General Manager of M&C Saatchi Malaysia over the past 10 years where she grew the agency’s digital and social business as well as played an integral brand lead role for its largest client, Celcom. She then moved on to Leo Burnett as Client Partner to Maxis, where she steered the team towards further strengthening the relationship between agency and client. A creative at heart, Poh Li has gained a 360° view on brand and marketing over the course of her career.
Why I'm at RAPP With this role, I am given the opportunity to apply the right balance and leadership for RAPP, from contributing creative insights to overall agency management.
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